Link building is a major weakness for a lot of web sites. Everyone wants their web page or blog to be a hit, but getting attention can be hard. There are billions of other people out there competing for site views. Keywords tend to get a lot of attention, and the right terms in the right density are certainly important, but that isn’t the only way to increase your web presence.
One of the most significant ways to drive traffic to your website is through link building. Search engines have pretty complex algorithms that determine how high up you rank on the results page. If you aren’t on the first page, you might as well not be listed.